current
Creative Collaborations: Brand Elevation
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
Themes
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The 'Creative Collaborations' trend highlights the strategic partnerships between brands and artists to create distinctive products and experiences. In a saturated market, these collaborations offer a way to stand out, enhance brand reputation, and engage consumers. The report emphasizes the positive consumer perception of collaborations, with 71% holding positive views, and the tangible business benefits, with 54% of businesses seeing a revenue boost.
Context Signals
Beastman x Adidas created immersive brand experiences at the Australian Open.
Peter Alexander x Brentos transformed pajamas into art pieces with illustrations of Australian wildlife.
M-LON x 7th Day Brewery turned beer cans into collectibles.
Edge
Collaborations could extend beyond physical products to include digital experiences, NFTs, and the metaverse.
AI could be used to match brands with artists based on style and target audience.
Micro-influencer artists could become increasingly valuable partners for niche brands.
