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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Warm, Intimate Moods- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Filmmaking
- Photography
- Brands & Advertising
- Consumer Attitudes
- Culture
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Stocksy: Visual Insights Report 2025Warm, Intimate Moods
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
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Short Trend Summary
In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
Type Against Homogeny- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Branding
- Graphic Design
- Typography
- Visual Communication
- Brands & Advertising
- Culture
In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity.
D&AD: Trend reportType Against Homogeny
In response to visual homogeneity, brands are embracing playful, subversive, and expressive typography that breaks conventions and reflects brand identity. 
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Short Trend Summary
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
The Good Old Days: Nostalgia Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Marketing
- Product Design
- Brands & Advertising
- Consumer Attitudes
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times.
The Drawing Arm: Trend report...The Good Old Days: Nostalgia Marketing
Brands are leveraging nostalgia to connect with consumers yearning for simpler, more authentic times. 
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Short Trend Summary
Consumer demand for sustainable products and socially responsible brands is driving a shift towards purpose-driven entrepreneurship.
Sustainable Entrepreneurship Rises- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Branding
- Consumer goods
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Sustainability
Consumer demand for sustainable products and socially responsible brands is driving a shift towards purpose-driven entrepreneurship.
EY: 10 tendencias emprendimiento 2025Sustainable Entrepreneurship Rises
Consumer demand for sustainable products and socially responsible brands is driving a shift towards purpose-driven entrepreneurship. 
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Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
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Short Trend Summary
Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
Niche Community Growth- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Events
- Marketing
- Travel
- Consumer Attitudes
- Culture
- Digital Platforms
Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.
Design Hotels: Further forecast 2025Niche Community Growth
Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures. 
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Short Trend Summary
Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.
New Contemporary Art- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Art
- Branding
- Social Media
- Brands & Advertising
- Culture
Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.
Depositphotos: Creative trends 2025New Contemporary Art
Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns. 
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Short Trend Summary
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
Marketing with Real People- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
McKinsey: Contagious IQ download 2024Marketing with Real People
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing. 
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Short Trend Summary
Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.
Levity & Laughter: Humor Connects- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Social Media Marketing
- Brands & Advertising
- Culture
- Digital Platforms
Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.
Adobe: Creative trends report 2025Levity & Laughter: Humor Connects
Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms. 
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Short Trend Summary
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Immersive Brand Experiences- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Consumer Behavior
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers.
Gensler: Design forecast 2025Immersive Brand Experiences
Brands are becoming immersive, entertainment-driven destinations, focusing on experiences like wellness and entertainment to connect with consumers. 
