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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Immersive Appeal: Experiential Shift- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Branding
- Entertainment
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
Adobe: Creative trends report 2025Immersive Appeal: Experiential Shift
Consumers are prioritizing experiences over material goods, driving demand for multisensory and immersive brand interactions.
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Short Trend Summary
Brands are embracing hypersentimentalism, focusing on real-life experiences and emotional connections to resonate with audiences on a deeper level.
Hypersentimentalism- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Branding
- Film
- Social Media
- Brands & Advertising
- Consumer Attitudes
Brands are embracing hypersentimentalism, focusing on real-life experiences and emotional connections to resonate with audiences on a deeper level.
Depositphotos: Creative trends 2025Hypersentimentalism
Brands are embracing hypersentimentalism, focusing on real-life experiences and emotional connections to resonate with audiences on a deeper level. 
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Short Trend Summary
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Gen Z Gender Divide- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Ipsos: Almanac 2025Gen Z Gender Divide
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap. 
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Short Trend Summary
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Flexible and Participatory Brands- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Community Engagement
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Gensler: Design forecast 2025Flexible and Participatory Brands
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact. 
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Short Trend Summary
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Falling Influencer Rates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Kolsquare: Trends report 2025Falling Influencer Rates
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs. 
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Short Trend Summary
The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
Evolving Discount Landscape- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Branding
- CPG
- Retail
- Business & Commerce
- Consumer Attitudes
The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience.
Nielsen: Guide to 2025 mid-year...Evolving Discount Landscape
The concept of "discount" is expanding beyond just price, encompassing value, health, sustainability, and convenience. 
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Short Trend Summary
Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.
Creative Disruption on Social- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Branding
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement.
Hootsuite: Social trends 2025Creative Disruption on Social
Brands are prioritizing creativity over rigid brand consistency on social media to entertain audiences and drive engagement. 
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Short Trend Summary
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
Creative Collaborations: Brand Elevation- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Branding
- Marketing
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
The Drawing Arm: Trend report...Creative Collaborations: Brand Elevation
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention. 
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Short Trend Summary
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
Crafted Harmony: Eastern Aesthetics- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Branding
- Lifestyle
- Marketing
- Product Design
- Brands & Advertising
- Consumer Attitudes
- Culture
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
Depositphotos: Creative trends 2025Crafted Harmony: Eastern Aesthetics
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
