emerging
Crafted Harmony: Eastern Aesthetics
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Eastern philosophies are gaining traction, offering a counterpoint to the fast-paced, consumer-driven culture. Wabi-Sabi and Ikigai, with their emphasis on simplicity and finding purpose, are influencing aesthetics and brand strategies. "Asian philosophies, such as Wabi-Sabi and Ikigai, are gaining a new wave of popularity, offering audiences a calm, optimistic, and rather unconventional outlook on daily life." Brands like Seletti are incorporating Japanese traditions into their products, while others like Cornetto are developing a unique East-meets-West aesthetic. This trend manifests visually through images of handmade crafts, natural materials, Kintsugi patterns, and grounded color palettes, accompanied by traditional instrumental music and natural sounds.
Context Signals
Growing popularity of Wabi-Sabi and Ikigai philosophies
Seletti's incorporation of Japanese traditions in their products
Cornetto's development of an East-meets-West aesthetic
Edge
This trend could lead to a greater appreciation for handcrafted goods and sustainable practices.
Brands that align with these values can connect with consumers seeking a more mindful and balanced lifestyle.
The integration of Eastern aesthetics could also inspire innovation in other areas like architecture and interior design.
