current
Retention Prioritized
With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
Timeframe
immediate
Subcategories
Detailed Analysis
As acquisition costs continue to rise, iGaming operators are prioritizing player retention. This involves developing strategies to cultivate player loyalty through personalized experiences, exclusive offers, and targeted re-engagement campaigns. The report emphasizes that "As acquisition costs soar, brands are shifting focus from short-term campaigns to long-term retention strategies, aiming to turn players into loyal customers."
Context Signals
Increased investment in loyalty programs and VIP schemes
Focus on personalized communication and customer support
Development of gamified retention strategies
Edge
AI-powered churn prediction and prevention tools
Community-based retention programs with social elements
Subscription-based loyalty models for exclusive benefits
