emerging
Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Timeframe
near-term
Impact areas
Detailed Analysis
Generative AI is transforming personalization in retail, moving beyond demographic-based targeting to real-time intent understanding. "Hyper-personalization is all about asking what consumers want when they're visiting my properties and tailoring the experience to their needs," explains Mazumder. This shift allows retailers to engage with customers in a more conversational and dynamic way. Intent-based search and AI-powered recommendations, similar to personal shoppers, are enhancing the online experience. This technology is also bridging the gap between online and offline, with mobile apps guiding in-store navigation and facilitating personalized interactions with store associates.
Context Signals
Homes & Villas by Marriott Bonvoy's implementation of intent-based search
Growing adoption of AI-powered personalization by major retailers like Walmart and Lowe's
Increasing consumer expectations for personalized experiences
Edge
Generative AI could enable personalized product design and customization, allowing customers to co-create products.
AI-powered virtual stylists and shopping assistants could provide personalized fashion and product advice.
Emotional AI could be used to detect customer sentiment and tailor interactions accordingly, creating more empathetic and engaging experiences.
