current
Value-Driven Protein Choices
Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
Timeframe
immediate
Categories
Subcategories
Impact areas
Detailed Analysis
Economic constraints are reshaping consumer behavior in the nutrition market. The report highlights that "Continued cost-of-living pressures are forcing consumers to make sacrifices on their everyday essentials and treat items." This price sensitivity is leading consumers to prioritize value when selecting protein sources and seek products that offer multiple functional benefits to maximize their investment. As a result, brands need to demonstrate clear value propositions and offer a range of protein options to cater to diverse budgets and needs.
Context Signals
Broadening selection of protein sources to address price volatility
Increased demand for products with multiple functionalities
Preference for indulgent flavors as a form of affordable treat
Edge
Subscription models and bundled offers to enhance value perception
Emphasis on transparency and traceability to build trust and justify price
Development of novel protein sources with improved cost-effectiveness
