emerging
Global Taste Adventures
Consumers are seeking culinary escapism through global cuisines, with a growing interest in South East Asian and Middle Eastern flavors.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
In a time of uncertainty, consumers are turning to food for a sense of adventure and escape. While established cuisines like Italian, Chinese, and Indian remain popular, adventurous consumers are exploring flavors from further afield. The report highlights that "adventurous younger consumers are looking further afield to the Middle East, South East Asia and Mexico for their culinary escape." This includes a growing interest in South East Asian cuisines, particularly Thai, Vietnamese, and Indonesian, as well as continued exploration of Korean and Japanese flavors. The report also predicts a resurgence of French cuisine, potentially influenced by the 2024 Summer Olympics in Paris.
Context Signals
Continued popularity of established global cuisines.
Growing interest in South East Asian and Middle Eastern flavors.
Influence of major global events like the Olympics.
Edge
Fusion cuisine concepts blending elements from multiple global culinary traditions.
Increased use of authentic ingredients and cooking techniques from specific regions.
Virtual food tourism experiences offering immersive culinary journeys through different cultures.
