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Trends Categories Digital Platforms

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • TikTok as Search Engine
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Gen Z
    • Search Engine Optimization
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.

    Digital Voices: The State of...
    TikTok as Search Engine
    Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
    Impact Areas Brand Discovery, Gen Z, Search Engine Optimization, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • TikTok as Relevance Engine
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Digital Advertising
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.

    WARC: TikTok unlocking business impact...
    TikTok as Relevance Engine
    TikTok's algorithm and community-driven nature make it a powerful platform for driving both personal and cultural relevance, leading to brand discovery and increased engagement.
    Impact Areas Brand Discovery, Digital Advertising, Social Media Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Tech Ecosystems Emerge
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Operational Efficiency
    • Platform Development
    • Player Experience
    • Business & Commerce
    • Digital Platforms
    • Emerging Technology

    iGaming is moving towards integrated tech ecosystems, offering seamless player experiences and streamlined operations for operators.

    Softswiss: iGaming Trends 2025
    Tech Ecosystems Emerge
    iGaming is moving towards integrated tech ecosystems, offering seamless player experiences and streamlined operations for operators.
    Impact Areas Operational Efficiency, Platform Development, Player Experience
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Digital Platforms, Emerging Technology
  • Subcultures as Aesthetics
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • culture
    • Marketing
    • Social Media
    • Culture
    • Digital Platforms

    Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.

    House Captain: StratTape Vol. 2
    Subcultures as Aesthetics
    Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
    Impact Areas culture, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Culture, Digital Platforms
  • Stimulating Content over Concentrapment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Content creation
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

    House Captain: StratTape Vol. 2
    Stimulating Content over Concentrapment
    Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
    Impact Areas Advertising, Content creation, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Sports App Revenue Steady
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fantasy Sports
    • Sports Betting
    • Sports Streaming
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.

    Sensor Tower: State of mobile...
    Sports App Revenue Steady
    Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
    Impact Areas Fantasy Sports, Sports Betting, Sports Streaming
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Social Search Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Discovery
    • Content Strategy
    • SEO
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.

    TheNetworkOne: Social media marketing trends...
    Social Search Dominance
    Social media is replacing traditional search engines, especially for younger generations, requiring brands to optimize for social searchability.
    Impact Areas Brand Discovery, Content Strategy, SEO
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Social Retreat to Niche
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    People are moving away from mainstream social media towards smaller, interest-based communities.

    Garden Media Group: 2025 garden...
    Social Retreat to Niche
    People are moving away from mainstream social media towards smaller, interest-based communities.
    Impact Areas Community Building, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Social Media Driven Moments
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Consumer Behavior
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

    Tracksuit: Track record 2024
    Social Media Driven Moments
    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
    Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
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