established
Mobile Dominance Continues
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.
Timeframe
long-term
Categories
Impact areas
Detailed Analysis
Despite a slight decrease of 1% compared to the previous year, smartphones remain the overwhelming choice for accessing pornographic content, reinforcing the importance of mobile-first strategies for the industry. While desktop and tablet traffic saw increases of +11% and +8% respectively, their overall share remains relatively small, indicating that mobile devices are the preferred platform for most users. The report further breaks down mobile traffic by operating system, revealing a significant shift towards Android (+24%) and a decline in Apple iOS usage (-27%). This trend aligns with the broader smartphone market share, where Android holds a dominant position globally.
Context Signals
90.5% of worldwide traffic from smartphones.
+11% increase in desktop traffic.
+8% increase in tablet traffic.
Edge
Continued optimization of pornographic content for mobile devices, including vertical video formats and interactive features.
Increased development of mobile-first platforms and apps for accessing adult content.
Potential for new technologies, such as AR and VR, to enhance the mobile pornographic experience.
