emerging
Evolving Search Landscape
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
Timeframe
near-term
Subcategories
Detailed Analysis
While Google remains a dominant force in search, its position is being challenged by emerging platforms. "However, social media is rivalling Google as the young people's search platform of choice for brand discovery." This shift highlights the changing user behavior and the need for brands to diversify their search strategies. The report further emphasizes the growing importance of AI, stating that "Developments in AI are leading traditional search providers and new entrants to compete to 'identify consumer intent in ever more granular ways'."
Context Signals
Over $220 billion spent on generic search globally in 2025.
Emergence of Large Language Model Optimization (LLMO).
Growing fragmentation of search experiences across retail and social platforms.
Edge
Increased focus on user experience and personalization in search results.
Development of AI-powered tools for SEO and content optimization.
Potential for new search platforms based on blockchain or decentralized technologies.
