emerging
Bleisure and Frolleagues
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
The emergence of "Frolleagues" – friends who are also colleagues traveling together – highlights the growing trend of bleisure travel. This signifies a shift towards integrating work and leisure, with individuals seeking opportunities to combine business trips with social and recreational activities. "Today, nearly 30% of global travelers (29%) often travel with Frolleagues, friends who are also colleagues, on leisure trips." This trend is further reinforced by the expectation that team building will be a key driver of business travel. "1 in 4 business travelers expects team building to be their reason for hitting the road next year." This suggests that companies are increasingly recognizing the value of combining work and leisure to foster team cohesion and improve employee morale.
Context Signals
Increasing popularity of remote work and flexible work arrangements
Growing demand for hotels and resorts with bleisure amenities
Rise of travel apps and platforms that facilitate bleisure travel planning
Edge
Development of specialized bleisure travel packages and itineraries
Increased focus on work-life balance and employee well-being in the context of business travel
Emergence of new business models that cater to the needs of frolleagues
