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Trends Categories Global Challenges

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Global Challenges 49
Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
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Fashion & Beauty 41
Finance & Money 9
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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Generative AI transforms dynamic creative
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an…

    • N/A
    eMarketer - Tech Trends 2024
    Generative AI transforms dynamic creative
    Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Blockchain Diet
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

    • N/A
    CRFC - The Future of...
    Blockchain Diet
    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Alt Meats
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue growing in the future. This is one of the current…

    • N/A
    CRFC - The Future of...
    Alt Meats
    Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • ‘Poly Crisis’ in Food Futures
    • Emerging Technology
    • Global Challenges
    • Sustainability

    ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…

    • N/A
    CRFC - The Future of...
    ‘Poly Crisis’ in Food Futures
    ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Reframing Economic Crisis As a Catalyst for Sustainability
    • Global Challenges
    • Lifestyle
    • Sustainability

    Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

    • N/A
    Wavemaker UK - Growth Trends...
    Reframing Economic Crisis As a Catalyst for Sustainability
    Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…
    • Global Challenges
    • Lifestyle
    • Sustainability
  • Clash of Delivery & Disruption
    • Brands & Advertising
    • Business & e-Commerce
    • Global Challenges

    Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…

    • N/A
    WARC - The Marketer’s Toolkit...
    Clash of Delivery & Disruption
    Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,…
    • Brands & Advertising
    • Business & e-Commerce
    • Global Challenges
  • Price vs. Planet. A False Dichotomy
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when it comes to offering affordable, eco-friendly products. To navigate this challenge, marketers should focus on incorporating eco-friendly values into affordable products, making it easier for…

    • N/A
    WARC - The Marketer’s Toolkit...
    Price vs. Planet. A False Dichotomy
    As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • The environment: no longer be an afterthought
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…

    • N/A
    Talkwalkers - Social Media Trends...
    The environment: no longer be an afterthought
    The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • Marketing in a cost-of-living-crisis
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges

    Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…

    • N/A
    WARC - The Marketer’s Toolkit...
    Marketing in a cost-of-living-crisis
    Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence…
    • Brands & Advertising
    • Consumer Attitudes
    • Global Challenges
  • Metaverse Unfulfilled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

    • N/A
    WARC - The Marketer’s Toolkit...
    Metaverse Unfulfilled
    Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
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