Your trends

• Trend
  Category
  Summary
  Theme
  Report
• A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

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  eMarketer - Retail Trends 2023

  A Tale of Two Consumers: Mid-Tier Brands & Brands &...

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Retail Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

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  eMarketer - Retail Trends 2023

  Retail Media

  Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Profitability Requirements
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

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  eMarketer - Retail Trends 2023

  Profitability Requirements

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Encounters Not Channels
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…

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  Wavemaker UK - Growth Trends...

  Encounters Not Channels

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Everyone’s an artist with AI
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…

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  Wavemaker UK - Growth Trends...

  Everyone’s an artist with AI

  Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• The new age of anxiety
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…

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  Wavemaker UK - Growth Trends...

  The new age of anxiety

  The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,…

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
• The great retreat (indoors)
  • Brands & Advertising
  • Consumer Attitudes
  • The Home

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

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  Wavemaker UK - Growth Trends...

  The great retreat (indoors)

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…

  • Brands & Advertising
  • Consumer Attitudes
  • The Home
• Masculinity, Rewired
  • Brands & Advertising
  • Culture
  • Health & Wellness

  Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…

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  Wavemaker UK - Growth Trends...

  Masculinity, Rewired

  Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing…

  • Brands & Advertising
  • Culture
  • Health & Wellness
• Gaming Fashion
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

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  Wavemaker UK - Growth Trends...

  Gaming Fashion

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Finding credibility in online communities
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

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  Wavemaker UK - Growth Trends...

  Finding credibility in online communities

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms