Your trends

• Trend
  Category
  Summary
  Theme
  Report
• A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

  • N/A
  eMarketer - Retail Trends 2023

  A Tale of Two Consumers: Mid-Tier Brands & Brands &...

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Retail Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

  • N/A
  eMarketer - Retail Trends 2023

  Retail Media

  Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Profitability Requirements
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

  • N/A
  eMarketer - Retail Trends 2023

  Profitability Requirements

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Gaming Fashion
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

  • N/A
  Wavemaker UK - Growth Trends...

  Gaming Fashion

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Finding credibility in online communities
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

  • N/A
  Wavemaker UK - Growth Trends...

  Finding credibility in online communities

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Looking Back, Moving Forward
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…

  • N/A
  Wavemaker UK - Growth Trends...

  Looking Back, Moving Forward

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• To Meme Or Not To Meme
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that…

  • N/A
  Wavemaker UK - Growth Trends...

  To Meme Or Not To Meme

  To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on…

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
• Harnessing the power of TV moments
  • Brands & Advertising
  • Culture
  • Entertainment

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product…

  • N/A
  Wavemaker UK - Growth Trends...

  Harnessing the power of TV moments

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social…

  • Brands & Advertising
  • Culture
  • Entertainment
• Radio’s Still Roaring
  • Brands & Advertising
  • Entertainment
  • Media & Information

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…

  • N/A
  Wavemaker UK - Growth Trends...

  Radio’s Still Roaring

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides…

  • Brands & Advertising
  • Entertainment
  • Media & Information
• Encounters Not Channels
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…

  • N/A
  Wavemaker UK - Growth Trends...

  Encounters Not Channels

  Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information