Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line.
Gucci, Moschino, Lacoste, Prada, Tommy Hilfiger and Ralph Lauren are all in on the action with their own collaborations—even last year’s fashion awards were hosted in Roblox..
Gaming Fashion
Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino, Lacoste, Prada, Tommy Hilfiger and Ralph Lauren are all in on the action with their own collaborations—even last year’s fashion awards were hosted in Roblox.
This trend originates from the report:
Wavemaker UK - Growth Trends 2025
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