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Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • The Metaverse Doesn’t Exist
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

    • N/A
    Wavemaker UK - Growth Trends...
    The Metaverse Doesn’t Exist
    The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Gigs in Games
    • Entertainment
    • Fashion & Beauty
    • Travel

    Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m attendees. But what seemed like a crazy one off has now become commonplace, with hundreds of examples like Justin Bieber in Free Fire, Selena Gomez…

    • N/A
    Wavemaker UK - Growth Trends...
    Gigs in Games
    Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m…
    • Entertainment
    • Fashion & Beauty
    • Travel
  • Gaming Fashion
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle

    Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

    • N/A
    Wavemaker UK - Growth Trends...
    Gaming Fashion
    Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…
    • Brands & Advertising
    • Fashion & Beauty
    • Lifestyle
  • Who Doesn’t Like To Play?
    • Consumer Attitudes
    • Entertainment
    • Lifestyle

    Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…

    • N/A
    Wavemaker UK - Growth Trends...
    Who Doesn’t Like To Play?
    Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.…
    • Consumer Attitudes
    • Entertainment
    • Lifestyle
  • Gamifying Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

    • N/A
    Vertigo - Digital Marketing Trends...
    Gamifying Loyalty
    Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Games Everywhere
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

    • N/A
    DENTSU - Media Trends ‘23
    Games Everywhere
    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • The Metaverse and Web3 untangled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Metaverse and Web3 untangled
    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Metaverse Learning
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized education, educational programs and games.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Learning
    Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Supporting Creators
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment

    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation industry allowing them to earn for their work.

    • N/A
    TREND HUNTER - Trend Report...
    Supporting Creators
    Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation…
    • Business & e-Commerce
    • Digital Platforms
    • Entertainment
  • Metaverse Customer Care
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Businesses are creating immersive customer service experiences by prioritizing effective and engaging interactions. Brands are finding new ways to foster mutual empathy and more efficient processes beyond art & gaming.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Customer Care
    Businesses are creating immersive customer service experiences by prioritizing effective and engaging interactions. Brands are finding new ways to foster mutual empathy and more efficient…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
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