Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their marketing and outreach strategies.
This trend originates from the report:
DENTSU - Media Trends ‘23
2 billion video game players globally and 75% of US homes had a gamer. This has caught the attention of technology platforms and media outlets, who are looking to incorporate gaming elements into their offerings to attract and retain audiences. Gaming has started to invade various platforms and forms of entertainment.
Netflix has integrated video games into its offering with its own shows and games based on popular titles. Samsung has introduced an Xbox app for smart TVs, allowing viewers to play games on their TV sets with a separate controller. Social platforms like Snapchat and TikTok have also embraced gaming, with TikTok testing HTML5 games within its app and Snapchat introducing AR lenses that are actually games.
Spotify has also jumped on the gaming bandwagon, acquiring the music-based game Heardle. In 2023, gaming has become a mainstream platform for companies to reach their target audience. The popularity of games like Candy Crush shows that there is a gamer in everyone, from young kids to retired grandparents.
Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their marketing and outreach strategies..