Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Gigs in Games
  • Entertainment
  • Fashion & Beauty
  • Travel

  Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m attendees. But what seemed like a crazy one off has now become commonplace, with hundreds of examples like Justin Bieber in Free Fire, Selena Gomez…

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  Wavemaker UK - Growth Trends...

  Gigs in Games

  Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m…

  • Entertainment
  • Fashion & Beauty
  • Travel
• Gaming Fashion
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

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  Wavemaker UK - Growth Trends...

  Gaming Fashion

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Who Doesn’t Like To Play?
  • Consumer Attitudes
  • Entertainment
  • Lifestyle

  Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…

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  Wavemaker UK - Growth Trends...

  Who Doesn’t Like To Play?

  Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.…

  • Consumer Attitudes
  • Entertainment
  • Lifestyle
• Harnessing the power of TV moments
  • Brands & Advertising
  • Culture
  • Entertainment

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product…

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  Wavemaker UK - Growth Trends...

  Harnessing the power of TV moments

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social…

  • Brands & Advertising
  • Culture
  • Entertainment
• Games Everywhere
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

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  DENTSU - Media Trends ‘23

  Games Everywhere

  Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…

  • Digital Platforms
  • Emerging Technology
  • Entertainment