Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU…
Regulation of AI- Emerging Technology
- Global Challenges
- Media & Information
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…
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Reuters - Journalism, Media, and...Regulation of AI
Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual… -
Short Trend Summary
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find…
The cookie finally gets dunked- Brands & Advertising
- Consumer Attitudes
- Data Privacy
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…
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Talkwalkers - Social Media Trends...The cookie finally gets dunked
The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.… -
Short Trend Summary
A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking…
A New Social Standard- Brands & Advertising
- Emerging Technology
- Media & Information
A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking point in the near future. Digital security is becoming a…
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Talkwalkers - Social Media Trends...A New Social Standard
A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in… -
Short Trend Summary
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay…
Pricing Privacy- Business & e-Commerce
- Consumer Attitudes
- Data Privacy
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…
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Vertigo - Digital Marketing Trends...Pricing Privacy
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking… -
Short Trend Summary
The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope.…
The Challenge of News Avoidance- Digital Platforms
- Global Challenges
- Media & Information
The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope. Solutions and constructive journalism are gaining momentum with publishers and…
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Reuters - Journalism, Media, and...The Challenge of News Avoidance
The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post… -
Short Trend Summary
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets.…
Is Time Ticking For TikTok?- Emerging Technology
- Global Challenges
- Media & Information
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…
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Reuters - Journalism, Media, and...Is Time Ticking For TikTok?
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.… -
Short Trend Summary
Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by…
Reclaiming Data Privacy- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…
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OMD - Signals 2023Reclaiming Data Privacy
Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the… -
Short Trend Summary
Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options…
Able to Access- Brands & Advertising
- Digital Platforms
- Emerging Technology
Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options such as auto-captioning and real-time captioning. In 2023, accessibility will…
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Meltwater - 2023 Marketing Trends...Able to Access
Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing… -
Short Trend Summary
Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand…
Death of 3rd Party Cookies- Brands & Advertising
- Data Privacy
- Global Challenges
Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to 2024, marketers need to reconsider how to achieve success in online advertising, email marketing, brand awareness, and other initiatives. Gathering first-party data directly from customers…
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Meltwater - 2023 Marketing Trends...Death of 3rd Party Cookies
Death of 3rd Party Cookies. The end of third-party cookies is fast approaching, and marketers must adjust their strategies accordingly. With the deadline extended to… -
Short Trend Summary
Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting.…
Cookieless Future- Brands & Advertising
- Data Privacy
- Emerging Technology
Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…
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DENTSU - Media Trends ‘23Cookieless Future
Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…