Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Looking Back, Moving Forward
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands are creating content that finds a balance between old and new by embracing technology. Consumers who reflect on the past are open to spending more…

  • N/A
  Wavemaker UK - Growth Trends...

  Looking Back, Moving Forward

  Looking Back, Moving Forward. The future’s uncertain, so it comes as no surprise that audiences are looking to nostalgia for relief and comfort. Successful brands…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• A Wonderful Age
  • Brands & Advertising
  • Culture
  • Lifestyle

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.

  • N/A
  Depositphotos - Creative Trends ‘23

  A Wonderful Age

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment…

  • Brands & Advertising
  • Culture
  • Lifestyle
• Blast of Joy
  • Entertainment
  • Fashion & Beauty
  • Lifestyle

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…

  • N/A
  Depositphotos - Creative Trends ‘23

  Blast of Joy

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will…

  • Entertainment
  • Fashion & Beauty
  • Lifestyle
• Retro Active
  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle

  Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in…

  • N/A
  Adobe Creative Trends ‘23

  Retro Active

  Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore,…

  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle
• Y2K is Now
  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle

  Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

  • N/A
  CATAWIKI x IPSOS - Trend_Report-2023

  Y2K is Now

  Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…

  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle
• Now or Never
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…

  • N/A
  FORESIGHT FACTORY - Global Trending

  Now or Never

  Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability
• Rave Resurgence
  • Culture
  • Entertainment
  • Lifestyle

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.

  • N/A
  TREND HUNTER - Trend Report...

  Rave Resurgence

  Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to…

  • Culture
  • Entertainment
  • Lifestyle
• Bold Cosmetics
  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle

  Makeup is experiencing a resurgence, pushing forward bold and vibrant colors for consumers to express themselves after limited socializing. Nostalgic Y2K themes, contemporary pops of color are merging for playful experimentation.

  • N/A
  TREND HUNTER - Trend Report...

  Bold Cosmetics

  Makeup is experiencing a resurgence, pushing forward bold and vibrant colors for consumers to express themselves after limited socializing. Nostalgic Y2K themes, contemporary pops of…

  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle
• Honoring Old & New
  • Lifestyle
  • Sustainability
  • The Home

  Boomers and Gen Z will find new ways to honor old stuff in their homes, combining vintage and inherited pieces with modern styles, perhaps as part of a more sustainable home deco trend.

  • N/A
  Pinterest - Predicts 2023

  Honoring Old & New

  Boomers and Gen Z will find new ways to honor old stuff in their homes, combining vintage and inherited pieces with modern styles, perhaps as…

  • Lifestyle
  • Sustainability
  • The Home