Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Retail Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in…

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  eMarketer - Retail Trends 2023

  Retail Media

  Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• Harnessing the power of TV moments
  • Brands & Advertising
  • Culture
  • Entertainment

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product…

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  Wavemaker UK - Growth Trends...

  Harnessing the power of TV moments

  Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social…

  • Brands & Advertising
  • Culture
  • Entertainment
• Radio’s Still Roaring
  • Brands & Advertising
  • Entertainment
  • Media & Information

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…

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  Wavemaker UK - Growth Trends...

  Radio’s Still Roaring

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides…

  • Brands & Advertising
  • Entertainment
  • Media & Information
• Ad-Based Streaming Wins
  • Brands & Advertising
  • Emerging Technology
  • Entertainment

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

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  DENTSU - Media Trends ‘23

  Ad-Based Streaming Wins

  Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…

  • Brands & Advertising
  • Emerging Technology
  • Entertainment
• Horry Hyisteria
  • Culture
  • Entertainment
  • Fashion & Beauty

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

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  MTM - 12 Trends of...

  Horry Hyisteria

  Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…

  • Culture
  • Entertainment
  • Fashion & Beauty