Radio’s Still Roaring

Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in real time that brands can continue to harness, with the realization that these connections are more important to people of all ages than ever before.