Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot.
Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in real time that brands can continue to harness, with the realization that these connections are more important to people of all ages than ever before. (S10).
Radio’s Still Roaring
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in real time that brands can continue to harness, with the realization that these connections are more important to people of all ages than ever before.
This trend originates from the report:
Wavemaker UK - Growth Trends 2033
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