Your trends

• Trend
  Category
  Summary
  Theme
  Report
• A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

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  eMarketer - Retail Trends 2023

  A Tale of Two Consumers: Mid-Tier Brands & Brands &...

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Profitability Requirements
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

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  eMarketer - Retail Trends 2023

  Profitability Requirements

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• IoT Opens Doors For Commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

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  eMarketer - Tech Trends 2023

  IoT Opens Doors For Commerce

  IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Consumer Sentiment on Rebound
  • Consumer Attitudes
  • Health & Wellness
  • Travel

  Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.

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  The New Consumer - Consumer...

  Consumer Sentiment on Rebound

  Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid…

  • Consumer Attitudes
  • Health & Wellness
  • Travel
• The great retreat (indoors)
  • Brands & Advertising
  • Consumer Attitudes
  • The Home

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

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  Wavemaker UK - Growth Trends...

  The great retreat (indoors)

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…

  • Brands & Advertising
  • Consumer Attitudes
  • The Home
• Reframing Economic Crisis As a Catalyst for Sustainability
  • Global Challenges
  • Lifestyle
  • Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

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  Wavemaker UK - Growth Trends...

  Reframing Economic Crisis As a Catalyst for Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…

  • Global Challenges
  • Lifestyle
  • Sustainability
• TikTokCommerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

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  eMarketer - Retail Trends 2023

  TikTokCommerce

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
• Return Policies Make or Break Retail Loyalty
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

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  eMarketer - Retail Trends 2023

  Return Policies Make or Break Retail Loyalty

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Who Doesn’t Like To Play?
  • Consumer Attitudes
  • Entertainment
  • Lifestyle

  Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…

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  Wavemaker UK - Growth Trends...

  Who Doesn’t Like To Play?

  Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.…

  • Consumer Attitudes
  • Entertainment
  • Lifestyle
• Finding credibility in online communities
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

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  Wavemaker UK - Growth Trends...

  Finding credibility in online communities

  Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms