TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits.
TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring livestreaming and algorithm-driven commerce to the viral video platform. Chinese players like Shein, Pinduoduo, and AliExpress make inroads with trend-seeking and budget conscious US shoppers.
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TikTokCommerce
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring livestreaming and algorithm-driven commerce to the viral video platform. Chinese players like Shein, Pinduoduo, and AliExpress make inroads with trend-seeking and budget conscious US shoppers.
This trend originates from the report:
eMarketer - Retail Trends 2023
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