Your trends

• Trend
  Category
  Summary
  Theme
  Report
• TikTokCommerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

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  eMarketer - Retail Trends 2023

  TikTokCommerce

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
• Making Space for Joy
  • Entertainment
  • Health & Wellness
  • Lifestyle

  Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies…

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  TikTok - An Era of...

  Making Space for Joy

  Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people…

  • Entertainment
  • Health & Wellness
  • Lifestyle
• Community-Built Ideals
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls…

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  TikTok - An Era of...

  Community-Built Ideals

  Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a…

  • Consumer Attitudes
  • Culture
  • Lifestyle
• Digital Ads Upended
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three…

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  WARC - The Marketer’s Toolkit...

  Digital Ads Upended

  Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Yes and No: Social Commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet…

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  WARC - The Marketer’s Toolkit...

  Yes and No: Social Commerce

  Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Bubble-Up Culture
  • Culture
  • Emerging Technology
  • Lifestyle

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…

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  WARC - The Marketer’s Toolkit...

  Bubble-Up Culture

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…

  • Culture
  • Emerging Technology
  • Lifestyle
• Actionable Content
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should…

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  TikTok - An Era of...

  Actionable Content

  Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Year Of Social Search
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…

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  Reuters - Journalism, Media, and...

  Year Of Social Search

  Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Year of Copycats
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with…

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  Reuters - Journalism, Media, and...

  Year of Copycats

  Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Is Time Ticking For TikTok?
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…

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  Reuters - Journalism, Media, and...

  Is Time Ticking For TikTok?

  Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.…

  • Emerging Technology
  • Global Challenges
  • Media & Information