Year of Copycats

Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with friends. TikTok Now captures what you are doing at a particular moment using your phone’s back and front camera – essentially a direct copy of functionality of the Be Real app. TikTok is also expanding the length of its videos and considering support for landscape aspect ratios to compete withYouTube and open up more advertising possibilities for creators.