Year Of Social Search. Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat.
Instagram searches are geared to help people to stay updated on trends as well as travel and fashion, while Snapchat’s Maps are optimized for local business. This shift is also happening in the news, as younger users turn to using social discovery features such as hashtags and collections – as well as search itself – to find out about the latest developments in Ukraine. Poorly represented mainstream media are in these results so a key focus for publishers will be to better optimize news and explainer content for these environments.
Clearer branding will also ensure that reliable publisher content stands out in these result sets..
Year Of Social Search
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends as well as travel and fashion, while Snapchat’s Maps are optimized for local business. This shift is also happening in the news, as younger users turn to using social discovery features such as hashtags and collections – as well as search itself – to find out about the latest developments in Ukraine. Poorly represented mainstream media are in these results so a key focus for publishers will be to better optimize news and explainer content for these environments. Clearer branding will also ensure that reliable publisher content stands out in these result sets.
This trend originates from the report:
Reuters - Journalism, Media, and Technology Trends & Predictions 2023.
Keywords
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