Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed.
However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet given up on their plans to integrate content and commerce. TikTok is reportedly planning to operate its own US warehouses, to further capitalize on the #TikTokmademebuyit trend for video content influencing purchase behavior..
Yes and No: Social Commerce
Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet given up on their plans to integrate content and commerce. TikTok is reportedly planning to operate its own US warehouses, to further capitalize on the #TikTokmademebuyit trend for video content influencing purchase behavior.
This trend originates from the report:
WARC - The Marketer’s Toolkit 2031
Keywords
Check out these key...keywords for 2023!