Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Masculinity, Rewired
  • Brands & Advertising
  • Culture
  • Health & Wellness

  Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…

  • N/A
  Wavemaker UK - Growth Trends...

  Masculinity, Rewired

  Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing…

  • Brands & Advertising
  • Culture
  • Health & Wellness
• Marketers Double Down
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn, and there is a growing recognition that the lines between…

  • N/A
  WARC - The Marketer’s Toolkit...

  Marketers Double Down

  Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing.…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Brand x Brand
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have always been a part of the world of commerce, such as car dealerships located together or concerts featuring multiple bands. This untapped opportunity allows brands…

  • N/A
  Shopify - Commerce Trends 2034

  Brand x Brand

  Brand x Brand. Brands can tap into new audiences and save on conversion costs by collaborating with each other, turning competitors into collaborators. Collaborations have…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Brand + Commerce = ❤️
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

  • N/A
  OGILVY - Social Media Trends...

  Brand + Commerce = ❤️

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Out With Uniformity
  • Brands & Advertising
  • Digital Platforms
  • Sustainability

  Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

  • N/A
  OGILVY - Social Media Trends...

  Out With Uniformity

  Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…

  • Brands & Advertising
  • Digital Platforms
  • Sustainability
• Utility & Purpose
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…

  • N/A
  OGILVY - Social Media Trends...

  Utility & Purpose

  Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

  • N/A
  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Brand Value
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

  • N/A
  Meltwater - 2023 Marketing Trends...

  Brand Value

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Cost of Living Creativity
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…

  • N/A
  MOST CONTAGIOUS REPORT 2022 (‘23)

  Cost of Living Creativity

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term…

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
• Responsibility Takes The Stage
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…

  • N/A
  DENTSU - Media Trends ‘23

  Responsibility Takes The Stage

  Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while…

  • Brands & Advertising
  • Global Challenges
  • Sustainability