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Trends Keywords digital assets

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digital assets 10
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • As hype subsides, Web3 gets to work for loyalty.
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

    • N/A
    eMarketer - Tech Trends 2025
    As hype subsides, Web3 gets to work for loyalty.
    As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Blockchain Diet
    • Emerging Technology
    • Global Challenges
    • Sustainability

    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

    • N/A
    CRFC - The Future of...
    Blockchain Diet
    Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…
    • Emerging Technology
    • Global Challenges
    • Sustainability
  • Digital Health & Welness
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…

    • N/A
    WARC - The Marketer’s Toolkit...
    Digital Health & Welness
    Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Format Innovation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…

    • N/A
    Reuters - Journalism, Media, and...
    Format Innovation
    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • AI Content Creation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…

    • N/A
    Meltwater - 2023 Marketing Trends...
    AI Content Creation
    AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Power to the People
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to invest in and shape the brand's direction. In the future,…

    • N/A
    MINTEL - Global Consumer Trends
    Power to the People
    Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Signed, Sealed, Delivered
    • Data Privacy
    • Digital Platforms
    • Emerging Technology

    Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have to work harder to reward customers for sharing their data.…

    • N/A
    Accenture - Life Trends 2023
    Signed, Sealed, Delivered
    Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People…
    • Data Privacy
    • Digital Platforms
    • Emerging Technology
  • Creative Payment
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital payment options and align themselves with customers' financial well-being.

    • N/A
    VERICAST - Predictions & Trends...
    Creative Payment
    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Web3 Generation
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Brands generating Web3 Literacy among children as Web3 becomes more prevalent. Programs and products in this space include metaverse coding platforms, family-friendly NFT platforms and more, as building literacy in new technologies is crucial for younger demographics and of interest to millennial parents for their children's future tech literacy.

    • N/A
    TREND HUNTER - Trend Report...
    Web3 Generation
    Brands generating Web3 Literacy among children as Web3 becomes more prevalent. Programs and products in this space include metaverse coding platforms, family-friendly NFT platforms and…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Virtual Drinks
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    The beverage industry is entering the metaverse with digitized products. The alcoholic beverage industry is creating digital branded assets, at the intersection between the tangible and the digital worlds.

    • N/A
    TREND HUNTER - Trend Report...
    Virtual Drinks
    The beverage industry is entering the metaverse with digitized products. The alcoholic beverage industry is creating digital branded assets, at the intersection between the tangible…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology