Your trends
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Short Trend Summary
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick…
Consumer Duality- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…
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WARC - The Marketer’s Toolkit...Consumer Duality
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey… -
Short Trend Summary
Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in…
Saying vs Doing Sutainability- Consumer Attitudes
- Lifestyle
- Sustainability
Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in sustainable initiatives, their claims must be more credible than ever…
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OMD - Signals 2023Saying vs Doing Sutainability
Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes… -
Short Trend Summary
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into…
Getting Comfy At Home- Brands & Advertising
- Lifestyle
- The Home
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…
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OMD - Signals 2023Getting Comfy At Home
Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance… -
Short Trend Summary
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
Wellness According To TikTok- Fashion & Beauty
- Health & Wellness
- Lifestyle
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
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Holland & Barret - Wellness...Wellness According To TikTok
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for… -
Short Trend Summary
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and…
Sleep Fitness- Fashion & Beauty
- Health & Wellness
- Lifestyle
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and supplements to improve their sleep. Trends such as circadian eating,…
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Holland & Barret - Wellness...Sleep Fitness
Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by… -
Short Trend Summary
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the…
Women’s Wellness.- Fashion & Beauty
- Health & Wellness
- Lifestyle
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the focus shifts to addressing specific women's health issues through personalized…
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Holland & Barret - Wellness...Women’s Wellness.
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity… -
Short Trend Summary
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is…
Live A Little- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…
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GWI - Connecting The Dots...Live A Little
Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial… -
Short Trend Summary
Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news…
Buy Now, Save The Planet Later?- Consumer Attitudes
- Global Challenges
- Sustainability
Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is linked to changes in economic confidence, which affects individual priorities, and a decline in news interest, leading to a lack of mental bandwidth for global…
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GWI - Connecting The Dots...Buy Now, Save The Planet Later?
Buy Now, Save The Planet Later? Sustainability is facing a prioritization problem as fewer people are prioritizing the environment compared to pre-pandemic. This trend is… -
Short Trend Summary
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out…
Blast of Joy- Entertainment
- Fashion & Beauty
- Lifestyle
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…
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Depositphotos - Creative Trends ‘23Blast of Joy
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will… -
Short Trend Summary
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit…
Non-Traditional Wellness- Health & Wellness
- Lifestyle
- Sustainability
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels.…
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Adobe Creative Trends ‘23Non-Traditional Wellness
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the…