Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
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FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… -
Short Trend Summary
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in…
The Need for Community is Real- Health & Wellness
- Lifestyle
- Relationships & Intimacy
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in loneliness and mental health struggles, as people are seeking connection…
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FORERUNNER - The Dinner Party...The Need for Community is Real
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness… -
Short Trend Summary
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with…
Sustainability Mainstream- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…
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FORERUNNER - The Dinner Party...Sustainability Mainstream
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This… -
Short Trend Summary
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
Membership Dining- Food & Drink
- Lifestyle
- Sustainability
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
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TREND HUNTER - Trend Report...Membership Dining
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT… -
Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
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FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift… -
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
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TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and… -
Short Trend Summary
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and…
Livestream Shopping- Brands & Advertising
- Fashion & Beauty
- Lifestyle
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.
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TREND HUNTER - Trend Report...Livestream Shopping
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring… -
Short Trend Summary
Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
Finance Retail- Business & e-Commerce
- Finance & Money
- Lifestyle
Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits, merging banking and shopping to create simpler online experiences.
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TREND HUNTER - Trend Report...Finance Retail
Banking apps are becoming increasingly functional and now allow people to shop within the apps. These features help customers consolidate some of their lifestyle habits,… -
Short Trend Summary
As more consumers adopt ethical flexitarian diets, they're passing those diets on to their kids. This can be observed in the snack and meal options that kids now have for school lunches, vegan foods and beverages being increasingly popular.
Kids’ Vegan Lunchbox- Consumer Attitudes
- Lifestyle
- Sustainability
As more consumers adopt ethical flexitarian diets, they're passing those diets on to their kids. This can be observed in the snack and meal options that kids now have for school lunches, vegan foods and beverages being increasingly popular.
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TREND HUNTER - Trend Report...Kids’ Vegan Lunchbox
As more consumers adopt ethical flexitarian diets, they're passing those diets on to their kids. This can be observed in the snack and meal options… -
Short Trend Summary
Public concern about climate change has reached a high point, leading to more proactive lifestyle changes, including a shift toward slow fashion, more widespread seeking out eco-friendly products and services.
Normalizing Sustainability- Global Challenges
- Lifestyle
- Sustainability
Public concern about climate change has reached a high point, leading to more proactive lifestyle changes, including a shift toward slow fashion, more widespread seeking out eco-friendly products and services.
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Marian Saltzman - Five TrendsNormalizing Sustainability
Public concern about climate change has reached a high point, leading to more proactive lifestyle changes, including a shift toward slow fashion, more widespread seeking…