Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels. 46% of Gen Zers say they are stressed or anxious most or all of the time.
This trend originates from the report:
Adobe Creative Trends ‘23
46% of Gen Zers say they are stressed or anxious most or all of the time..