Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue…
Alt Meats- Emerging Technology
- Global Challenges
- Sustainability
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue growing in the future. This is one of the current…
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CRFC - The Future of...Alt Meats
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more… -
Short Trend Summary
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.
Air Travel Resurgence- Emerging Technology
- Sustainability
- Travel
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.
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The New Consumer - Consumer...Air Travel Resurgence
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019… -
Short Trend Summary
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.
Dining Out is Back in- Entertainment
- Food & Drink
- Travel
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.
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The New Consumer - Consumer...Dining Out is Back in
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated… -
Short Trend Summary
Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.
Consumer Sentiment on Rebound- Consumer Attitudes
- Health & Wellness
- Travel
Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.
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The New Consumer - Consumer...Consumer Sentiment on Rebound
Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid… -
Short Trend Summary
Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery based on personal interests rather than the more traditional presentation of the news agenda. News…
Changing News Consumption- Consumer Attitudes
- Emerging Technology
- Media & Information
Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery based on personal interests rather than the more traditional presentation of the news agenda. News discovery is becoming more personal and snackable, with consumers curating…
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Wavemaker UK - Growth Trends...Changing News Consumption
Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery… -
Short Trend Summary
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving…
The new age of anxiety- Brands & Advertising
- Consumer Attitudes
- Entertainment
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…
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Wavemaker UK - Growth Trends...The new age of anxiety
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,… -
Short Trend Summary
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are…
The great retreat (indoors)- Brands & Advertising
- Consumer Attitudes
- The Home
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…
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Wavemaker UK - Growth Trends...The great retreat (indoors)
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the… -
Short Trend Summary
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects…
Masculinity, Rewired- Brands & Advertising
- Culture
- Health & Wellness
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…
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Wavemaker UK - Growth Trends...Masculinity, Rewired
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing… -
Short Trend Summary
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over…
The environment: no longer be an afterthought- Brands & Advertising
- Global Challenges
- Sustainability
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…
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Talkwalkers - Social Media Trends...The environment: no longer be an afterthought
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers… -
Short Trend Summary
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and…
Making Space for Joy- Entertainment
- Health & Wellness
- Lifestyle
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies…
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TikTok - An Era of...Making Space for Joy
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people…