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  Summary
  Theme
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• As hype subsides, Web3 gets to work for loyalty.
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

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  eMarketer - Tech Trends 2025

  As hype subsides, Web3 gets to work for loyalty.

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• The Metaverse Doesn’t Exist
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…

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  Wavemaker UK - Growth Trends...

  The Metaverse Doesn’t Exist

  The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a…

  • Digital Platforms
  • Emerging Technology
  • Entertainment
• Gigs in Games
  • Entertainment
  • Fashion & Beauty
  • Travel

  Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m attendees. But what seemed like a crazy one off has now become commonplace, with hundreds of examples like Justin Bieber in Free Fire, Selena Gomez…

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  Wavemaker UK - Growth Trends...

  Gigs in Games

  Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m…

  • Entertainment
  • Fashion & Beauty
  • Travel
• Gaming Fashion
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld: The Age of Tomorrow and Louis Vuitton created an exclusive range of character skins in League of Legends to promote their new line. Gucci, Moschino,…

  • N/A
  Wavemaker UK - Growth Trends...

  Gaming Fashion

  Gaming Fashion. The fashion industry is gaming native. Burberry used gaming-streaming service Twitch to unveil their Spring/Summer catwalk, Balenciaga launched their Autumn/Winter collection in Afterworld:…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Audio Companion
  • Consumer Attitudes
  • Entertainment
  • Media & Information

  Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is becoming more nuanced and complex. As half of working adults…

  • N/A
  Wavemaker UK - Growth Trends...

  Audio Companion

  Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as…

  • Consumer Attitudes
  • Entertainment
  • Media & Information
• Try it on(line)
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and a further 32% are either planning to implement the technology in 2023. It is transforming the customer experience both online and offline. An example of…

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  Wavemaker UK - Growth Trends...

  Try it on(line)

  ‘Try it on(line)’. The use of AI and AR in the retail industry is poised to grow, with nearly 20% of retailers using AR and…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• AI: Top Tech Priority
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most important emerging technology for brands for three consecutive years. Alongside AI, Web3 innovation is also becoming increasingly adopted beyond the initial hype around NFTs and…

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  WARC - The Marketer’s Toolkit...

  AI: Top Tech Priority

  AI: Top Tech Priority. Big Tech companies will prioritize AI capabilities to retain a close relationship with marketers, as AI has been named the most…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Metaverse Unfulfilled
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making moves in the space. Marketers should focus on appealing to consumers by simplifying their lives and connecting with their passions, rather than solely jumping on…

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  WARC - The Marketer’s Toolkit...

  Metaverse Unfulfilled

  Metaverse Unfulfilled. Despite the hype around Meta's vision of the metaverse, it remains unfulfilled and in fact its competitors like Apple and Microsoft are making…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Regulation of AI
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…

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  Reuters - Journalism, Media, and...

  Regulation of AI

  Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual…

  • Emerging Technology
  • Global Challenges
  • Media & Information
• Stores Become Experiences
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

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  Shopify - Commerce Trends 2028

  Stores Become Experiences

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms