Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.
Dining Out is Back in- Entertainment
- Food & Drink
- Travel
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.
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The New Consumer - Consumer...Dining Out is Back in
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated… -
Short Trend Summary
Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media…
Encounters Not Channels- Brands & Advertising
- Digital Platforms
- Media & Information
Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…
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Wavemaker UK - Growth Trends...Encounters Not Channels
Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various… -
Short Trend Summary
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales —…
Create & Deliver Winning Consumer & Customer Experiences- Consumer Attitudes
- Digital Platforms
- Global Challenges
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…
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Accenture - A New Dawn...Create & Deliver Winning Consumer & Customer Experiences
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and… -
Short Trend Summary
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram…
Culture Through Cuisine- Consumer Attitudes
- Culture
- Lifestyle
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another culture after discovering it online. Through creators and viral food content, Gen Z uses Instagram as a gateway to other culinary cultures.
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INSTAGRAM - Trends Report 2023Culture Through Cuisine
Gen Z is exploring culture through cuisine. 68% of Gen Z social media users will either continue or would like to try food from another… -
Short Trend Summary
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
Membership Dining- Food & Drink
- Lifestyle
- Sustainability
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
- N/A
TREND HUNTER - Trend Report...Membership Dining
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT… -
Short Trend Summary
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on…
Viral Flavor- Consumer Attitudes
- Digital Platforms
- Lifestyle
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
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TREND HUNTER - Trend Report...Viral Flavor
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies… -
Short Trend Summary
Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.
Rave Resurgence- Culture
- Entertainment
- Lifestyle
Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.
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TREND HUNTER - Trend Report...Rave Resurgence
Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to… -
Short Trend Summary
Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.
Experiential Airports- Brands & Advertising
- Entertainment
- Travel
Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.
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TREND HUNTER - Trend Report...Experiential Airports
Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time,… -
Short Trend Summary
Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed cooking tutorials, as consumers seek unique to liven up routines.
Immersive Dining- Brands & Advertising
- Entertainment
- Food & Drink
Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed cooking tutorials, as consumers seek unique to liven up routines.
- N/A
TREND HUNTER - Trend Report...Immersive Dining
Immersive at-home dining experiences by brands, with creative elements to enhance the home dining experience during the pandemic. Includes TV screens simulating flavors or art-themed… -
Short Trend Summary
Restaurants curate meals that feature microgreens which have become more popular, with many consumers now growing them at home. As more consumers prioritize nutrition over dieting, food brands are integrating them.
Micrgreens- Emerging Technology
- Food & Drink
- Health & Wellness
Restaurants curate meals that feature microgreens which have become more popular, with many consumers now growing them at home. As more consumers prioritize nutrition over dieting, food brands are integrating them.
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TREND HUNTER - Trend Report...Micrgreens
Restaurants curate meals that feature microgreens which have become more popular, with many consumers now growing them at home. As more consumers prioritize nutrition over…