Membership Dining

Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.

This trend originates from the report:

TREND HUNTER - Trend Report 2083

Membership Dining. Members-only dining establishments take on new business models. The concept of a members-only restaurant isn't new, but with the ongoing pandemic and changing consumer values related to accessibility--they're adopting modern business models.

Now, these establishments offer everything from affordable memberships to dining access through NFT purchases. The average modern consumer is much more preoccupied with accessibility now than they are with exclusivity. North American consumers' changing values surrounding personal status have forced brands to prioritize the same--with new business models that run on accessibility and innovation instead of exclusion.