The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
This trend originates from the report:
TREND HUNTER - Trend Report 2084
Food trends on TikTok, sometimes called 'FoodTok,' are introducing a new era of foodie-ism for a younger generation. This is no coincidence; the pandemic-induced lockdown increased both screentime and interest in cooking across generations. This hybridization of interests has resulted in a new generation of foodies who are interested in uncomplicated, but delicious DIYs that use pre-made ingredients, and can be showcased in short video clip-format tutorials.