Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.
This trend originates from the report:
TREND HUNTER - Trend Report 2031
Insight - When consumers are traveling by air, they typically spend a lot of time idle and waiting. This presents an opportunity for brands, as filling the time and preventing boredom become a priority for consumers who are waiting for their flights. Here, experience-based shopping is just as valuable as convenience-based shopping.