Experiential Airports

Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.

This trend originates from the report:

TREND HUNTER - Trend Report 2031

Experiential airport activations once again become the norm post-pandemic. Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.

Insight - When consumers are traveling by air, they typically spend a lot of time idle and waiting. This presents an opportunity for brands, as filling the time and preventing boredom become a priority for consumers who are waiting for their flights. Here, experience-based shopping is just as valuable as convenience-based shopping.