Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue…
Alt Meats- Emerging Technology
- Global Challenges
- Sustainability
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more equal market share for replacement proteins products and for conventionally-sourced meats are likely to continue growing in the future. This is one of the current…
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CRFC - The Future of...Alt Meats
Alt Meats. Alternative Meats/Proteins Replacement Sources Development ‘Alt Meats’ and ‘Proteins’ are rapidly proliferating and quickly becoming competitively priced compared to conventional/comparable products. A more… -
Short Trend Summary
Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This…
Hyper-local influence to drive community- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This approach allows brands to reach their target audience more effectively…
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OGILVY - Influencer Trends 2023Hyper-local influence to drive community
Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among… -
Short Trend Summary
Back To Our Roots. People will move towards foods that can help with their overall wellbeing while relieving stress and supporting brain, heart, and gut health. Superfood sprinkles, for example, such as functional mushrooms, adaptogens, and water-based plant protein, are…
Back To Our Roots- Food & Drink
- Health & Wellness
- Sustainability
Back To Our Roots. People will move towards foods that can help with their overall wellbeing while relieving stress and supporting brain, heart, and gut health. Superfood sprinkles, for example, such as functional mushrooms, adaptogens, and water-based plant protein, are predicted to soar in popularity. The functional mushroom market is…
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Holland & Barret - Wellness...Back To Our Roots
Back To Our Roots. People will move towards foods that can help with their overall wellbeing while relieving stress and supporting brain, heart, and gut… -
Short Trend Summary
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it…
Scrappy Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…
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BRAND WATCH - 2023 Digital...Scrappy Content
Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic… -
Short Trend Summary
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This…
International Localism- Brands & Advertising
- Consumer Attitudes
- Sustainability
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…
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MINTEL - Global Consumer TrendsInternational Localism
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by… -
Short Trend Summary
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.
Local Retail- Business & e-Commerce
- Consumer Attitudes
- Sustainability
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to support their local businesses and economies.
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TREND HUNTER - Trend Report...Local Retail
Especially large retailers visibly incorporate elements of local products or materials into their stores in order to help support local economies. More consumers want to… -
Short Trend Summary
Sustainable packaging solutions for fresh foods and produce are increasing in popularity as businesses and consumers prioritize reducing waste and carbon output. Brands are making it easier to be sustainable with recyclable or compostable packaging.
Sustainable Packaging- Brands & Advertising
- Global Challenges
- Sustainability
Sustainable packaging solutions for fresh foods and produce are increasing in popularity as businesses and consumers prioritize reducing waste and carbon output. Brands are making it easier to be sustainable with recyclable or compostable packaging.
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TREND HUNTER - Trend Report...Sustainable Packaging
Sustainable packaging solutions for fresh foods and produce are increasing in popularity as businesses and consumers prioritize reducing waste and carbon output. Brands are making… -
Short Trend Summary
Nose-to-tail consumption, once a tradition in some cultures, is becoming popular as climate anxiety is rising. Restaurants are using parts of animals that would otherwise go to waste in order to prioritize ethical, sustainable consumption and waste-reduction.
Nose-To-Tail Consumption- Culture
- Lifestyle
- Sustainability
Nose-to-tail consumption, once a tradition in some cultures, is becoming popular as climate anxiety is rising. Restaurants are using parts of animals that would otherwise go to waste in order to prioritize ethical, sustainable consumption and waste-reduction.
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TREND HUNTER - Trend Report...Nose-To-Tail Consumption
Nose-to-tail consumption, once a tradition in some cultures, is becoming popular as climate anxiety is rising. Restaurants are using parts of animals that would otherwise… -
Short Trend Summary
Restaurants curate meals that feature microgreens which have become more popular, with many consumers now growing them at home. As more consumers prioritize nutrition over dieting, food brands are integrating them.
Micrgreens- Emerging Technology
- Food & Drink
- Health & Wellness
Restaurants curate meals that feature microgreens which have become more popular, with many consumers now growing them at home. As more consumers prioritize nutrition over dieting, food brands are integrating them.
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TREND HUNTER - Trend Report...Micrgreens
Restaurants curate meals that feature microgreens which have become more popular, with many consumers now growing them at home. As more consumers prioritize nutrition over…