Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.
Air Travel Resurgence- Emerging Technology
- Sustainability
- Travel
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019 ‘normal’. It recovered to about 94% by November 2022.
- N/A
The New Consumer - Consumer...Air Travel Resurgence
Air Travel Resurgence. Air travel has now recovered around 95% in the US. According to the TSA, daily traveler throughput is now relative to 2019… -
Short Trend Summary
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data…
Digital Health & Welness- Digital Platforms
- Emerging Technology
- Health & Wellness
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…
- N/A
WARC - The Marketer’s Toolkit...Digital Health & Welness
Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big… -
Short Trend Summary
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023…
Pharma Goes TikTok- Emerging Technology
- Health & Wellness
- Media & Information
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…
- N/A
OGILVY - Social Media Trends...Pharma Goes TikTok
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys… -
Short Trend Summary
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted…
Influencing for Better- Brands & Advertising
- Health & Wellness
- Lifestyle
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted sources for information, and brands are advised to show their…
- N/A
OGILVY - Influencer Trends 2023Influencing for Better
Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier… -
Short Trend Summary
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As…
Wellness Tech Gets Personal- Emerging Technology
- Health & Wellness
- Lifestyle
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As people take charge of their health, simple health checks and…
- N/A
Holland & Barret - Wellness...Wellness Tech Gets Personal
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on… -
Short Trend Summary
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the…
Women’s Wellness.- Fashion & Beauty
- Health & Wellness
- Lifestyle
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the focus shifts to addressing specific women's health issues through personalized…
- N/A
Holland & Barret - Wellness...Women’s Wellness.
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity… -
Short Trend Summary
Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot…
Astrology and Spirituality- Finance & Money
- Health & Wellness
- Lifestyle
Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot experiences to practicing the art of manifestation, research has found…
- N/A
Adobe Creative Trends ‘23Astrology and Spirituality
Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond… -
Short Trend Summary
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources…
Femtech Futures- Digital Platforms
- Emerging Technology
- Health & Wellness
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…
- N/A
MTM - 12 Trends of...Femtech Futures
The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff… -
Short Trend Summary
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant…
Necessities & Home Spending- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are…
- N/A
VERICAST - Predictions & Trends...Necessities & Home Spending
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may… -
Short Trend Summary
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering…
Price & Convenience- Business & e-Commerce
- Consumer Attitudes
- Health & Wellness
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering ready-to-eat meals for in-store or delivery.
- N/A
VERICAST - Predictions & Trends...Price & Convenience
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will…