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Short Trend Summary
Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer…
Profitability Requirements- Brands & Advertising
- Business & e-Commerce
- Sustainability
Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…
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eMarketer - Retail Trends 2023Profitability Requirements
Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…