Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Profitability Requirements
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

  • N/A
  eMarketer - Retail Trends 2023

  Profitability Requirements

  Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Blockchain Diet
  • Emerging Technology
  • Global Challenges
  • Sustainability

  Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment in the present with the potential to change the future. For food, digital security technology has the potential to transform some aspects of the global…

  • N/A
  CRFC - The Future of...

  Blockchain Diet

  Blockchain Diet. Blockchain technology is one of the current drivers of change - repeated, lasting and consistent phenomena that we observe in the external environment…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• ‘Poly Crisis’ in Food Futures
  • Emerging Technology
  • Global Challenges
  • Sustainability

  ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded, creating greater instability and unpredictability in global food systems. ‘Poly Crises’ require ‘Poly Solutions’. This is one of the current drivers of change - repeated,…

  • N/A
  CRFC - The Future of...

  ‘Poly Crisis’ in Food Futures

  ‘Poly Crisis’ in Food Futures. Global austerity, rising prices for energy, fuel, fertilizers, military conflicts and geo-political instability in major grain/food exporting countries have compounded,…

  • Emerging Technology
  • Global Challenges
  • Sustainability
• Bubble-Up Culture
  • Culture
  • Emerging Technology
  • Lifestyle

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…

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  WARC - The Marketer’s Toolkit...

  Bubble-Up Culture

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…

  • Culture
  • Emerging Technology
  • Lifestyle
• Clash of Delivery & Disruption
  • Brands & Advertising
  • Business & e-Commerce
  • Global Challenges

  Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…

  • N/A
  WARC - The Marketer’s Toolkit...

  Clash of Delivery & Disruption

  Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,…

  • Brands & Advertising
  • Business & e-Commerce
  • Global Challenges
• Predictive analytics will disrupt marketing
  • Brands & Advertising
  • Emerging Technology
  • Global Challenges

  Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in other fields, its integration into social media marketing is just beginning. The technology's potential is enormous, providing valuable insights into future trends and campaign adaptations.…

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  Talkwalkers - Social Media Trends...

  Predictive analytics will disrupt marketing

  Predictive analytics will disrupt marketing. Predictive analytics is a game-changer in marketing and is expected to disrupt the industry. While it has been used in…

  • Brands & Advertising
  • Emerging Technology
  • Global Challenges
• Calling out BS
  • Consumer Attitudes
  • Culture
  • Global Challenges

  People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil unrest and pushback against authoritarianism.

  • N/A
  Marian Saltzman - Five Trends

  Calling out BS

  People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil…

  • Consumer Attitudes
  • Culture
  • Global Challenges