Back To Our Roots
Back To Our Roots. People will move towards foods that can help with their overall wellbeing while relieving stress and supporting brain, heart, and gut health. Superfood sprinkles, for example, such as functional mushrooms, adaptogens, and water-based plant protein, are predicted to soar in popularity. The functional mushroom market is expected to grow from $24.9bn in 2022 to $47.2bn by 2028, with Lion's Mane, Duckweed, and Sea Moss on the watchlist for 2023 due to their potential health benefits.
This trend originates from the report:
Holland & Barret - Wellness Trends Report 2023
Supplements, extracts and mushroom-derived beverages are set to surge in popularity in 2023. This ‘shroom boom’ is partly down to wanting to eat more sustainably – the growing demand for vegan and plant-based meat alternatives will see the likes of button and shiitake mushrooms as desirable meat substitutes that also pack a real flavor punch. We’ll also see fermentation technology in the spotlight as a growing tribe of start-ups transform fungi into meat-free protein used in animal-free meat and dairy products.
So-called ‘superfood sprinkles’ will be trending. From earthy fungi to underwater finds, nutrient-packed sprinkles go mainstream as we turn to microalgae and water-based plant protein. Spirulina, the algae superstar, is back – expect to see it added to smoothies and raw juices.
It’s highly nutritious and some studies show that it may improve cholesterol and reduce blood pressure. “We’ll be eating the rainbow with plant-based foods, functional mushrooms and adaptogens – all of which can help your body deal with stress. people are moving towards foods that multi-task – from helping to relieve stress, to helping with better sleep and relaxation, energy and immunity.
” - Rachel Chatterton, Head Of Food Development, Holland & Barrett. The functional mushroom category is predicted to soar from $24.9bn in 2022 to $47.
2bn by 2028. Several products are on our watchlist for 2023. LION’S MANE: This tufty mushroom that looks a bit like a lion’s mane is a winner when it comes to supporting your general wellbeing.
What’s more, there’s evidence that it may help support brain, heart and gut health. DUCKWEED: those tiny green plants you see floating at the top of ponds are set to become a superfood staple. SEA MOSS: This seaweed superfood continues to grow in popularity, thanks to its potential wellness benefits, from supporting digestive and thyroid function, to skin nourishment and mood-boosting qualities.