Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.
5 times the annual market share growth according to Peter Field. Brands can reduce "risk" for their consumers by addressing feelings of anxiety and uncertainty, and supporting them in practical ways or through creative communication, such as Iceland's interest-free loan program or Barilla's Passive Cooker device..
Cost of Living Creativity
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5 times the annual market share growth according to Peter Field. Brands can reduce "risk" for their consumers by addressing feelings of anxiety and uncertainty, and supporting them in practical ways or through creative communication, such as Iceland's interest-free loan program or Barilla's Passive Cooker device.
This trend originates from the report:
MOST CONTAGIOUS REPORT 2022 (‘23)
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