Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls and debates are creative approaches that can foster deeper connections and emotional bonds with TikTok users.
This trend originates from the report:
TikTok - An Era of Confidence 2023 Trends
To jump in as a brand, it's essential to tap into niches, collaborate with creators whose ideas resonate with their community, and use polls and debates to start a conversation. Being specific and teaching viewers something new will form a stronger emotional bond. TikTok's bestie behavior allows creators to make relatable content that motivates viewers to follow their lead, making it a powerful platform for brands to amplify voices that define their communities.
TikTok's success can be attributed to its unique ability to inspire people to change things for themselves by finding people who fundamentally understand them. The platform's success lies in its hyper-niche communities, safe space for conversations, and relatable content that motivates viewers to follow their lead..