A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle

A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the other hand, wealthy consumers are fueling a boom in the luxury market. Neiman Marcus Group reporting that 70% of its stores had their highest revenue in 10 years.