Ubiquitous IoT will open doors for commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.
Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new mcommerce opportunities launched by billboards and DOOH.
What does this mean? Carmakers will likely partner with payment systems. Some partnerships, such as the one between Daimler AG (now Mercedes-Benz Group AG) and Mastercard, already exist, but 2023 will see more agreements. Shoppable media grows, but serious commerce will take time.
An uptick of new direct-response CTV ad formats in 2023 will generate commerce, but it will take some time to change consumer behavior..
IoT Opens Doors For Commerce
IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new mcommerce opportunities launched by billboards and DOOH. What does this mean? Carmakers will likely partner with payment systems. Some partnerships, such as the one between Daimler AG (now Mercedes-Benz Group AG) and Mastercard, already exist, but 2023 will see more agreements. Shoppable media grows, but serious commerce will take time. An uptick of new direct-response CTV ad formats in 2023 will generate commerce, but it will take some time to change consumer behavior.
This trend originates from the report:
eMarketer - Tech Trends 2023
Keywords
Check out these key...keywords for 2023!