Who Doesn’t Like To Play?

Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot older than you think too—a recent Deloitte study revealed that in the UK, 95% of Millennials and Gen Z spend over 12 hours gaming per week, while 80% of Generation X spend over nine hours, and 46% of Boomers and Matures spend more than seven hours. It’s continuing to shift in that direction too, with Ofcom reporting that there has been a 25% increase in UK gamers aged 55-64 in the last two years.