Finding credibility in online communities
Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how brands embed themselves in online communities is scalable, and they can create engaging content that resonates with consumers to improve their reputation and take part in conversations.
This trend originates from the report:
Wavemaker UK - Growth Trends 2027
By respecting the community and understanding its boundaries, brands can improve the warmth surrounding their brand and stand out from their competitors. The pandemic has reminded us of the deep human need for connection, and the growth of online communities reflects this. Brands can leverage this trend by personalizing their communications, tweaking copy, creating bespoke content, and powering communities.
They can also collaborate with specialist titles and request insights and data from media partners to find out what's on trend and what people are searching for. The potential for how brands embed themselves in online communities is scalable, from small copy tweaks to sub-brands that specifically focus on community engagement. By understanding the different types of online communities and finding ways to add value, brands can take part in conversations, improve their reputation, and create engaging content that resonates with consumers.